personality is considered the “Brand Image’ of an individual. In simple terms it is made up of three aspects namely:

Character
Behavior
Attitude

Basically, personality development is the improvement of behavior, communication skills, interpersonal relationships, attitude towards life and ethics. Character can be considered the basic factor in determining and individual’s personality. There are several psychologists who say that improving character and behavior alone will largely influence one’s personality. It is a fact that all other factors behind a powerful personality will become useless if the person lacks a good character and behavior.

Personality is like a building. Just as a building can exist only when it has a strong foundation, a personality can impress others only when it has a formidable basis. And the strong foundation is supplied by character and behavior. If personality is developed on the solid base of values and ethics, it will last forever. Fake smiles and mannerisms may attract others for a comparatively short period. However they are shot-lived and do not help in improving one’s personality.

Good behavior and co-operation makes a man popular. As a result the possibilities of his progress and success are much more. Different people have different opinions about what makes a man’s personality complete. There are several scientists who have the view point that character does not form a part of personality, but Seven Covey, one of the all time great authors and motivators says the best personality should be based on the solid foundation of character.

The person who wants to improve his personality has to have a desire and determination; he has to identify the direction for his goals to achieve it. Once all the above three steps are taken he has to dedicate himself to the task of achieving his goal. Every human being is a unique creature. therefore, in addition to the various common components, each one should develop his or her characteristics of personality. Always remember that blindly following someone else who is successful will never take you in the direction right for you.

There are immense possibilities within you to develop your personality with strong character you must recognize and understand them. The key to success is hidden with you. The wealth you have earned is not important but what is important is the means you have adopted for acquiring that wealth. Your personality, your capabilities, your thoughts and your ideals are all very important in determining your character.

“All power is within you” – Spiritual guru Swami Vivekananda.

ABHISHEK MISHRA
PGDM 1st sem.