For a long time its international image was one of respectability and excellent quality - the mainstay being the compact and ever so durable man's suit . Today German men's fashion has become much more versatile and innovative.. Among the leading creative designers we find people like Doris Hartwich, Dirk Schönberger, Kostas Murkudis, Michael Michalsky and Frank Leder. Premium labels like Boss, Joop!, Karl Lagerfeld, René Lezard and Strenesse Gabriele Strehle, alongside shirtmakers like Ign. Joseph, van Laack and Seidensticker are doing good business all over the world. Europe's second largest manufacturer of men's fashions, Ahlers AG, has its headquarters in Herford. With all its various collections like Otto Kern, Baldessarini, Pierre Cardin, Pioneer, Gin Tonic it generated an annual turnover of 260 million euros for the year 2007.
rajan prasad singh
pgdm-3rd sem
sec-b
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