mom advantage

The Mom Advantage
Consider the following data from the Harrison Group/VNU Teen Trend Report, conducted by the Harrison Group, a leading market-research firm located in Waterbury, Conn.:

Forty-nine percent of teen boys are comfortable speaking to both their parents about hygiene.
Sixteen percent of them are not comfortable speaking to either parent.
The remaining group prefer speaking to their mother over their father.
Twenty-four percent of teen boys are comfortable speaking only with their mother about hygiene.
Eleven percent of teen boys are comfortable speaking only with their father.
Since many boys are more comfortable talking to their mothers about grooming, moms are in a great position to teach their sons good grooming habits. The question is how?
Rajan prasad singh
pgdm-3rsem
section-B